CureApp, Inc. Launches the "ascure smoking cessation program" as the first step of its corporate "mobile health program".

The CureApp, Inc. Corporate "Mobile Health Program".

The first step began with the ascure (ascure) smoking cessation program aiming to improve smoking cessation success rates with a "complete online 6 month support" application with non-smoking instructors.
The disease treatment program, CureApp Co., Ltd. (headquartered in Chuo-ku, Tokyo; President: Kota Satake), deals with the research and development to the manufacturing and sale of "therapeutic applications".
We are pleased to announce that we have begun offering the "ascure smoking cessation program" as the first step in our health promotion program for corporate users.
In recent years, increased efforts to promote health awareness in companies and health insurance agencies have become an issue due to the soaring medical costs that occur when employees fall ill and the associated effects to employee productivity etc. Health management centered on the Ministry of Economy, Trade and Industry and the "data health plan" of the Ministry of Health, as well as labor and welfare are being promoted.
Smoking is said to be the largest factor in adult deaths (1), as well as lifestyle diseases and mental health measures. Thus it is an important theme for controlling employee health and medical expenses. Smoking cessation has a success rate of about 5% without any outside intervention (2). The success rate smoking cessation after one year of attending a medical institution for treatment is only about 30% (* 3). Clearly a more satisfying smoking cessation program is required and conceivable.
Amid these circumstances, we are utilizing the results of our company president Kota Satake who actually engaged in smoking cessation practice as a respiratory physician and the knowledge of mobile health obtained through our "therapeutic application" developed for medical institutions by providing the following.
We aim to improve the success rate of smoking cessation and in addition to this, our program can be provided at less than 30% of the cost of current conventional smoking cessation outpatient programs.

[Features of the Program]
I.Fulfilling Support for "Psychological Dependence"

Even though nicotine addiction has physical and psychological dependency aspects, physical dependence can be treated with medicine. Treating the psychological dependence aspect requires dealing with the vacant periods of the time when patients are out-of-hospital, staying home or out at other places in between hospitals visits (2 weeks to 1 month).
In this program, a specialized non-smoking instructor who has teaching experience in a non-smoking outpatient program combines with an application developed by a doctor to follow up with patients on the psychological dependence aspects of nicotine addiction.

II. "Completely Online" Without the Need to Visit a Hospital

Smoking cessation guidance available online from start to finish with medicine delivered to the patient at home. We will eliminate the burden of hospitalization for non-smokers and provide an environment that is easy to handle for smoking cessation. This program is suitable for those who are busy as we are available for contact until 10:00 pm weekdays and Saturdays.

III.Long-term support for 6 months which prevents "eventually returning to smoking" after the end of treatment.

Considering that in standard 2 to 3 month non-smoking outbreak / smoking cessation programs, many people resume smoking after completing treatment, we support patients over the course the course of six months and contribute to their success in smoking cessation "sustainability".

We have already decided to introduce this program in the domestic manufacturing industry (Tokyo Stock Exchange partial listing), and several companies are considering its introduction. In the future, we will increase introduction enterprises with a wide range of proposals and awareness activities.

※ This application is not medical equipment. It does not guarantee the diagnosis, prevention, treatment, suppression, etc. of a disease.

※ ※ We will provide information on medicines from pharmacists of pharmacies for pharmaceutical products at the time of purchase.

[CureApp Company Outline]
Company name: CureApp Inc. (CureApp, Inc.)
Representative Director and President: Kota Satake
Head office location: Nihonbashi Koibu-cho, Chuo-ku, Tokyo No. 1 CASTELLINO O.T. NIHONBASHI 7th floor
Capital and capital reserve: 484,100,000 JPY
Establishment: July 31, 2014
Business description: Program Medical Device Development, PHR (Personal Health Record) Business, Mobile
Rus related service business
URL: http://cureapp.co.jp/

[Inquiries concerning this matter]
CureApp, Inc. Public Relations Mishima
support@cureapp.jp

[Appendix]
"ascure smoking cessation program" website:
http://www.ascure.technology/

[The Future Development of the Program]
In the US and Europe, mobile health programs utilizing smartphone applications are among venture companies where applications are developed for medical institutions and offered to the private sector are beginning to appear. As a pioneer in the field of mobile health for medical institutions in Japan, we also expanded our "health management support program" to corporations so that the knowledge accumulated in the development of "therapeutic applications" for medical institutions can be used to promote the health of private companies. We are also planning to develop programs for lifestyle diseases and mental health issues.
In addition, we plan to develop globally as "Mobile Health Solutions from Japan" based on models produced in Japan.

[About our Business]
CureApp, Inc. is a MedTech venture from R & D to manufacturing and sales of medical treatment equipment based on advanced software technology and medical evidence. In order to realize a new medical service in Japan where "an application has the effect of treating diseases" for the first time, we are working on the development of a "treatment application" which is an application that treats diseases.
A "treatment application" is based on medical knowledge and evidence based on the daily treatment course of each patient.
We aim to create new therapeutic effects by analyzing patients and providing medical guidance.
It also has the possibility of contributing to the fundamental improvement of disease treatment by encouraging the improvement of patient behavioral habits from the alteration of awareness and behavior. In Japan, we have begun clinical trials early and have started deploying them to multiple diseases.
The development status of the current "treatment application" is as follows.

■ Application for Treatment of Nicotine Addiction: Joint development with respiratory internal medicine department of Keio University School of Medicine, multicenter cooperative clinical trial has been in progress since February 2015.

■ Nonalcoholic Steatohepatitis (NASH) Treatment Application: Collaborative research with the University Hospital affiliated hospital. Clinical research has been in progress since October of last year.

※ "Treatment application" is a registered trademark of CureApp, Inc.

[References]
* 1. Ministry of Health, Labor and Welfare 'Health Effects of Tobacco', THE LANCET Japan Special Issue (September 2011), Why the Japanese Citizen Is Healthy (Welfare Science Research)

* 2. The Shape of the Relapse Curve and Long-Term Abstinence among Untreated Smokers.

* 3. Nicotine Addiction Management Fee Calculation Survey Report on the Success Rate of Smoking Cessation at Health Insurance Institution Heisei Era 2007

Degree · Survey in Heisei 21

* 4. "Treatment of the Actual Condition of Smokers and their Needs, Survey December 2015" Rakuten Research

Comments

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